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Marketing UnConventional - Strategically Common Yet Uncommonly Positioned Blogging Platforms
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As we reported yesterday, in the hours during and after the news of Michael Jackson's cardiac arrest and ensuing death, tweets about the pop icon comprised 30 percent of total volume on Twitter, and that might be a conservative estimate.
Since then, we've learned a lot more about the story's impact on the Web, and we now have some fascinating numbers and charts from Google, Yahoo, and others about how the Michael Jackson news impacted their services.
First, leading widget network Clearspring, which also owns content sharing service AddThis, reports that the Jackson story was actually most shared on Facebook and not Twitter. That's not altogether surprising considering that Facebook's userbase is still much larger, but the more real-time Twitter grabbed the early headlines. Clearspring's chart shows the social media sites where users were sharing the news the most:

Meanwhile, Yahoo writes on its blog that its Yahoo News property set an all-time record for traffic yesterday, registering 16.4 million unique visitors. That beats out election day, where site saw 15.1 million visitors (what this says about our society, we'll leave to the comments).
Google didn't provide any specific numbers regarding search volume, but notes the huge impact it has had on search trends over the past 24 hours. They also provided the following chart, showing the huge volume spike:

Finally, New Media Strategies notes that Jackson's Wikipedia page logged 1.8 million visitors yesterday, compared to its daily average of just 20,000. It also saw a whopping 650 edits as users updated the entry furiously as news broke.
What to make of all these numbers? Simply that Jackson's sudden and shocking death is one of the biggest news stories in recent memory, and will likely continue to dominate online chatter over the next few days.
Tags: clearspring, facebook, Google, michael jackson, wikipedia, Yahoo
"Today you are the media, it is your duty to report and keep the hope alive", reads the latest Facebook update from Iranian opposition presidential candidate Mir Hossein Mousavi.
The status update, posted in Farsi and translated both in the Facebook comments and by CNN, reflects a radical shift in the way the media reports current events, with citizens themselves becoming the most prolific source of information on what's happening in Iran:

The so-called "Twitter revolution" is also proving itself to be far more than that. As we reported earlier, YouTube has also become a source of raw video from the ground, and Mousavi's latest long-form statement wasn't communicated as a release to the press: rather it was posted as a note on the candidate's Facebook page today.
The Facebook post is a direct response to claims by Ayatollah Ali Khamenei, Iran's supreme leader, that Ahmadinejad received nearly double the number of votes Mousavi garnered. Written originally in Farsi, it was translated in full by the Neo-Resistance blog. Mousavi's message reads:
If the large volume of cheating and vote rigging, which has set fire to the hays of people's anger, is expressed as the evidence of fairness, the republican nature of the state will be killed and in practice, the ideology that Islam and Democracy* are incompatible will be proven.
I continue to strongly believe that the request for annulling the vote and repeating the election is a definite right that has to be considered by impartial and nationally trusted delegation.
Whatever the outcome of these dramatic events, it's clear that a seismic shift is taking place in the way we communicate: genies do not easily return to their bottles.
*The CNN translation uses "Democracy" here, Neo-Resistance uses "Republicanism"

Tags: facebook, iran, iran election, mousavi, twitter
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Whatever happens, the Iranian people have already shown the world what a love of freedom means. Their spirituality, tenacity, wit, and compassion have shone through every moment. Whatever happens, they have proven a heroic nation for the 21st Century
Call from Iran reports severe skin burns due to the Bahman Ahmadi Amouee (Zhila's husband, journalist) also arrested Jila Bani Yaghoub, Femenist and Journalist arrested at Some other Journalists arrested in Tehran. Haft Hooz SQ. is on fire, Protesters are so angry and eyewitness: young protester killed with bullet through another person dead in Azarabayjan ST in Tehran [Note: words in green are tweets from Iran. Words in black are mine in the US. |
Centuries ago, as their forefathers faced social and economic deprivation, many low-caste Hindus embraced Christianity.
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On June 12, a display of some of the items found at sea was arranged oxygen mask The objects will be examined for clues signs of severe trauma Heavy weather has interfered with the search authorities say it is too early to determine what caused the plane to break apart debris, believed to be part of the missing plane, was discovered by the Brazilian navy The body of a victim French military crew tasked with hunting for signs of Flight 447 French navy diver approaches floating debris Henry Munoz of the air force shows a map of the search area Search-crew members secure a piece of the plane's tail section A large piece of Flight 447 Wreckage from the plane lies on the deck of a salvage ship. Investigators are focusing on the theory that the plane's disappearance is related to inconsistencies in the craft's speed-detection and measurement systems. the French have dispatched a special vessel, the Pourquoi Pas, equipped with submersible craft like this remote-controlled submarine, to the search zone |
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Here’s what the mag had to say about the 33-year-old’s power based on money and fame: “Eclectic actress and gossip-column favorite dethrones media maven Oprah Winfrey atop this year’s Celebrity 100. Jolie has always been able to attract tabloid attention and Oscar nods, but this year, she’s finally figured out a way to make serious money. Her most recent blockbuster, Wanted, proved this mother of six’s sweet spot is action films; the movie earned $340 million at the box office. Up next: Salt, in which Jolie plays a CIA officer accused of being a spy.” |
A high school project to study and report on different tissue diseases became a lot more than a quest for a good grade when one student found the answer to a question that had puzzled her doctors for years. Eastside Catholic High School senior Jessica Terry was diagnosed as a child with an indeterminable case of either Crohn's disease or ulcerative colitis, but after hours of studying her own tissue samples, she found the answer; a granuloma, or a mass of cells, that signified Crohn's. "This is something that pathologists had already done for her, had already tested for, and they didn't see it," said Mary Margaret Welch, instructor for Eastside Catholic's BioMedical course. "It's such a remarkable project." Terry's conclusion came from a histology project, which is the study of tissues, and one of the major focuses of the class |
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Clark Little manages to do what no one has ever done before, go out on the Hawaiian sea and take photos from inside the waves. It's a very dangerous type of photography when going into waves that vary from 3 - 15 feet |